Clara gives more than Maria – nonprofit research makes fundraisers clever (6/2014)

Butterfly Blog

This article first appeared on the website of the Fundraiser Magazin.

Two twin sisters, Clara and Maria, are raised together at the same place, go to the same school, remain both in the same neighborhood. Yet, Clara is donating five times as much as Maria. Why is that? It’s probably because Clara is attending church service almost every week, whereas Maria, by contrast, makes a big circle around Lord’s house.

Rene Bekkers, researcher at the Institute “Philanthropy Studies” at the Vrije University of Amsterdam was able to show in the first twin study of donor research: Each church service, that one twin is attending more often than her sibling, correlates with 20 Euro higher amount of annual donation. Nice, but do we need to know?

Clara and Maria differ in another respect: Maria attended a college, Clara applied for a job right after school. Although Maria is now earning…

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One response to “Clara gives more than Maria – nonprofit research makes fundraisers clever (6/2014)

  1. Thanks for your very interesting speech on this topic this summer in Münster, dear Rene Bekkers! Best regards, Christian Gahrmann

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