How Philanthropy Affects Corporate Competitiveness in Europe

Can companies improve their financial performance and competitive situation through corporate philanthropy (CP) as an innovative business strategy? With my VU colleagues Dick de Gilder and Theo Schuyt and my colleague Sarah Borgloh at the Centre for European Economic Research in Mannheim we will answer this question in a new research project.

Both the quantitative (monetary) and the qualitative dimension of CP activities such as giving or sponsoring will be taken into account. Advanced econometric tools (such as propensity score matching approaches) will be combined with the insights from qualitative interviews and thus result in a full analytical picture. The guiding research question is addressed using data from corporations in Germany and the Netherlands.

The research is planned from April 2011 to September 2012. The research is funded by the Strengthening Efficiency and Competitiveness in the European Knowledge Economies (SEEK) programme.

Advertisements

Leave a comment

Filed under corporate social responsibility

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s